We help people and organizations to move on with the culture and keep relevant. We develop and execute qualitative market research and trends analysis projects to support innovation strategies. Our team also gives courses, lectures and workshops in universities and companies.
Our clients operate in a wide variety of realities, possibilities and complexities, from small and medium companies to multinationals.
Our team is highly committed to using the best, most efficient and modern market research methodologies. Therefore, we are affiliated to globally recognised institutions, such as QRCA (Qualitative Research Consultants Association), ESOMAR (European Society for Opinion and Market Research) and Trends Observer
Founder & CEO. Post graduated in Coolhunting in Qualitative Trends Research (Ramón Llull University - Barcelona), with extension courses in Fashion Media Business (London College of Fashion), Journalism and Coolhunting (Central Saint Martins College of Arts & Design - London), Research and Trend Analysis (University of Palermo - Buenos Aires, ESPM and Observatório de Sinais - São Paulo) and Qualitative Research Methodologies (ABEP - Brazilian Association of Research Companies). MBA and post-graduate teacher at FIA/USP (SP), PUC-PR, ISAE/FGV, UniCuritiba, UniSinos, UniVali, ESIC Marketing & Business School among others. She also teaches at Perestroika and Redhook School.
We work with experts in various fields, selected according to the complexity and scope of each project.